Is GenAI a game changer for the emobility ecosystem?
- Karam Global
- Mar 15, 2024
- 2 min read
The automotive industry is witnessing a technological and transformative revolution. Electric mobility and digitalisation have grown exponentially to gain prominence in the automotive sector in the last decade, so much so that the largest value pools by 2030 are now expected to be Software and EVs. Artificial Intelligence (AI) technology is an essential segment of digitalisation and has existed in the form of autonomous driving, predictive services, and in-car personalisation features for quite some time now.
The billion-dollar question though is how can Generative AI (GenAI) catalyse a transformative revolution in the electric mobility sector leveraging its novel capabilities to build predictive models, develop bespoke services, optimise processes across the value chain and much more.
GenAI can optimise and redefine the product and user journey across the electric mobility value chain
Several early movers are exploring the GenAI technology to gain a competitive advantage. Toyota, Audi, Faraday Future, BMW, and Mercedes - all have stepped up efforts to explore GenAI potential via collaborations with technology companies. This year's CES 2023 showcased several prototypes and announcements by global original equipment manufacturers (OEMs), primarily around vehicle design, vehicle personalisation, and driving digital experience.
The UAE Generative AI guidebook identifies GenAI as a dominant force in the future of business building. It indicated that ~ $86.9 billion of revenue was generated during 2022, and the sector is expected to grow at a CAGR of 36.2% between now and 2027. (source)
Specific to the electric mobility sector, GeneAI is expected to have a major play in some critical segments, such as:
EV battery costs to bring the inflexion point forward
Smart charging infrastructure to enable grid management
An immersive customer experience to accelerate adoption
Generative AI can redefine the journey of how an electric vehicle comes into existence and is utilised across its lifetime.
We are looking at a future where GenAI is deeply embedded in the fabric of the electric mobility value chain - shaping not just a single aspect but all stages of an electric vehicle's (EV) journey. From core research and development efforts to personal interactions with the end-user, GenAI's influence permeates seamlessly, optimising, enhancing, and personalising every interaction.
In essence, GenAI can potentially revolutionise each stage of the EV journey. Though we’ve explored just a few use cases, the potential applications are innumerable, each with the power to reshape the industry as we know it. But one thing is clear: the future of electric mobility isn’t just about new vehicles; it’s about a completely reimagined, AI-driven ecosystem that could redefine what it means to drive.
The following are some of the specific cases we have picked up to substantiate GenAI’s application.
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